Become a Vendor at the Northern Wisconsin State Fair
Save the Date: July 7-11, 2021 for the Northern Wisconsin State Fair!
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Vendor Information

SAVE THE DATE: JULY 7-11, 2021!

Thank you for your interest in being a vendor at the Northern Wisconsin State Fair!

You can find our most current 2021 Vendor Application below. As we continue to plan for 2021 we will keep this page updated with additional information. Feel free to sign up for our Food and Vendor Email List to receive the most up-to-date information regarding upcoming events and the Northern Wisconsin State Fair.

In the meantime, follow us on Facebook, Instagram, and Twitter, as well as sign up for our emails for all of the latest in Fair Updates and Events. You can also bookmark this page for ease of access to check back for updated vendor information!

Email Newsletter

Applications for 2021 Are Now Available

The Vendor Services Department conducts the selection and location layout placement process for the Fair. The selection process is as follows:

  • December 2020 – prior year Vendors/Exhibitors that we are inviting back will be emailed a license based on the prior year same parameters to be completed and returned to Vendor Services Department. Any necessary changes needed in space, electrical, etc should be made on the license prior to signing and returning. A new license will be generated with the changes
  • February 1, 2021 - Licenses for prior year Vendors/Exhibitors are due
  • February 15, 2021 - New Vendor applications will be considered
  • Selection of new Vendors will continue until all available space is filled
    • Please do not send a deposit with your application. Applying does not guarantee a space at the Northern Wisconsin State Fair
    • If your application is selected, you will be notified, and a Vendor License Agreement will be sent to you
If your application is not selected, no notification will be sent out and we suggest you fill out a new application annually


2021 Northern WI State Fair General Information


July 7th-11th 2021


Adult Admission: $10 at the gate
Children (6-11 years): $5.00 at the gate
Under 6 years of age: Free

Parking $5.00 per day or $15 for the entire event (Parking is NOT Guaranteed)

NOTE: $10 Sunday Admission 10:30am – 5:00pm (12 years of age and older- includes grandstand event)


Main Entrance & Walk-Up: 9AM- 10PM (Wed-Sat) 9AM-5PM (Sunday)

East Entrance: 8AM – 10PM (Wed – Sat) 8AM – 5PM (Sunday)

Total Attendance in 2019: Approx 95,000

Commercial Vendors: Approx 200


E-mail Address: (or)
For more information call: (715)723-2861 Mon-Thurs 8AM-4PM Fri 8AM-Noon
Mailing Address: NWSF Attn: Marlee - 225 Edward Street, Chippewa Falls, WI 54729

2021 General Vendor Information

*All vendor space – indoor or outdoor – is licensed for the entire run of the Fair (5 Days)

2021 Locations & Rates:

  • ·Expo Hall A: 12,100 SQ FT of vendor space (54 vendors) with concrete floor and 12’ ceilings. Commercial, informational and attraction vendors are welcome. Booth spaces are available in approx 10’ increments, and include 15amp electricity, back and side pipe and drape and Wi-Fi. Rate is $500 per booth with additional booths at $250 each. (See layout below)
  • Expo Hall C: 12,000 SQ FT of vendor space (62 vendors) with concrete floor and 12’ ceilings and air conditioning. Commercial, informational and attraction vendors are welcome. Booth spaces are available in approx 10’ increments, and include 15amp electricity, back and side pipe and drape and Wi-Fi. Rate is $600 per booth with additional booths at $300 each. (See layout below)
  • Science & Technology Building: 5,175 SQ FT of vendor space with concrete floor and 12’ ceilings. Commercial, informational and attraction vendors with emphasis on STEM/STEAM are welcome. Booths are available in approx 10’ increments, and include 15amp electricity, back and side pipe and drape and Wi-Fi. Rate is $500 per booth with additional booths at $250 each.
  • Outdoor Rental: Outdoor commercial exhibit space is along roadways and available in 10’ wide x 30’ deep increments (with a few exceptions). Cost will be $250 per 10 feet of frontage. All tents, stakes, displays, equipment, vehicles, and vendor property must be inside the allocated space. Food/Merchandise Vendor rate is $350 or 15% of gross sales (less sales tax) whichever is greater. Electricity fees are extra per electricity chart completed with application.


Vendors must be open, staffed and ready to operate as follows:

Wednesday thru Saturday

Building Hours: 10AM – 8PM

Outside Vendor Hours: 10AM - 12:00AM


Building Hours: 10AM – 5PM

Outside Vendor Hours: 10AM - 5PM

*Food and Beverage: (delivery of water/ice/ Pepsi) Before 9:00AM

**NO vendor vehicle access after 9AM


Each vendor receives 2 week long admission passes, 10 single day comp admission tickets and 1 week long general parking pass (NOTE: Parking is not Guaranteed, so plan accordingly). Additional tickets may be purchased, and comp admission tickets may be upgraded to week long admission passes for $10 each.


All vendors must provide a current Certificate of Liability Insurance (minimum of $1,000,000 coverage) listing vendor as primary insured and Northern Wisconsin State Fair Association, Inc. listed as additional insured. This Certificate must be received by NWSF Office two weeks prior to the opening day of the fair. NWSF may request liability policy to review coverage and exemptions. If necessary, liability coverage rider can also be purchased through NWSF liability policy, but will be charged to the vendor acquiring through NWSF.


All signage used by vendors must be professionally made. Handwritten signs of any type are NOT allowed. Signage is not allowed to be displayed on walkways creating trip hazards and impeding traffic flow.

Vendor Payment Policy:

Vendors are required to pay the license total within 14 days of the license date or the contract will be cancelled. Payment can be made by cash, check, credit card, money order or cashier’s check. Must be paid in full by June 1, 2020 or the space will be freed up to the waiting list. Pricing includes: deposit, electricity, wi-fi and camping fees if applicable. FOOD VENDORS AND OUTSIDE MERCHANDISE VENDORS ARE REQUIRED TO REPORT SALES ON A DAILY BASIS TO VENDOR MANAGER LOCATED IN THE MAIN OFFICE EACH MORNING. IF THE 15% EXCEEDS THE $350 DEPOSIT, SETTLEMENT WILL BE DONE BY SUNDAY EVENING AFTER CLOSE OF THE FAIR.

Ice, Water, and Soft Drinks:

NWSF will be the sole supplier of ice, bottled water, and soft drinks purchased through Pepsi Cola. Vendors are not allowed to purchase these items other than through the NWSF. Daily delivery of these will be provided by NWSF staff.


Expo Hall Layouts

Expo Hall A Layout

Expo Hall A

Expo Hall C Layout

Expo Hall C

Update: Looking to 2021

As of 6.1.20


COVID 19 Impact
Scheduling Updates

For the first time in its nearly 123-year history, the Northern Wisconsin State Fair (NWSF) will not go on as planned. Essential to this year’s preparations are the directives of county, state, national and international health agencies, and the ever-evolving COVID-19 pandemic we find ourselves in.

Due to the limitations placed on large public gatherings in terms of logistics, size, and first and foremost, the health and safety of our staff, volunteers, vendors, fair-goers, exhibitors and their families, we have made the very difficult decision to postpone the 2020 NWSF previously slated for July 8-12. We are now working harder than ever to prepare for the 2021 NWSF scheduled for July 7-11 with this year’s Main Stage entertainment already locked in for the new year at the Northern Wisconsin State Fairgrounds in Chippewa Falls.

2021 Main Stage Lineup:

  • Wednesday, July 7th: Trace Adkins
  • Thursday, July 8th: Hairball
  • Friday, July 9th: LANCO
  • Saturday, July 10th: Grand Funk Railroad and Blue Öyster Cult
  • Buy Tickets Online Today
  • Your 2020 Advance Ticket is Good for 2021

We will be hosting a virtual tribute on the NWSF website during the week of the originally scheduled 2020 NWSF, July 8-12, to shine a spotlight on all those that truly make this event “A Family Affair.” From exhibitors to sponsors, and everyone in between, our hope is to unite our community and spread some joy through the virtual fair. Everyone is invited and we welcome you to visit our Facebook page and website for further updates on the virtual fair. If you would like to contribute to this tribute by sending a picture of you and your exhibit (or just the exhibit) to this link - you can still be a part of the show!

For 2020 NWSF Ticketholders:

  • Your 2020 Advance Ticket is Good for 2021
    • If you purchased a Main Stage ticket these tickets will be good for 2021: Trace Adkins (July 7th), Hairball (July 8th), LANCO (July 9th), and Grand Funk Railroad and Blue Oyster Cult (July 10th)
    • If you purchased a General Fair Admission ticket these will be good for 2021 (If you purchased a 5-day wristband it will be good July 7-11, 2021 and if you purchased a One-Day ticket it will be valid for the day you select for 2021)

This would have been the 123rd year of the Northern Wisconsin State Fair serving the Chippewa Valley. Each year the fair offers a plethora of family-fun activities and big-name artists known across the world. From agriculture, to food, carnival rides and games, educational exhibits, vendor shows, and more, the Northern Wisconsin State Fair is truly a “Family Affair.”

Like many other industries, the Fair and Festival industry has taken a severe financial hit because of this unprecedented pandemic.To keep the Fair alive, the Northern Wisconsin State Fair Association is reaching out to its community for any donations that can be made. If you are interested in donating, please follow this link. Thank you in advance for your consideration.

The NWSF Office is closed to the public. To make things easier, please use email ( as a first option for any general questions on events, questions about tickets or if you are looking for a job during the 2021 NWSF. You can also call the office at 715-723-2861 Ext 101 and someone will get back to you as soon as possible.

Please check our website and our Facebook page for continuing updates.

Together we will get through this.

Rusty Volk CFE
Northern Wisconsin State Fair Association, Inc

Read the Full Press Above


I already paid an amount toward my Vendor License Agreement. Now what?

Can I get a refund?

I applied to be a new vendor for the 2020 Northern Wisconsin State Fair. Will I need to re-apply for consideration for the 2021 Northern Wisconsin State Fair?

Will my approved menu and/or products carry over to my agreement for 2021?

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