Meet the NWSFA Team

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Meet the NWSFA Team

The team of the Northern Wisconsin State Fair Association are all active members of the Chippewa Valley community
supporting the events and economic impact that the Association delivers through events it hosts and/or coordinates.
Each team member has a passion directly connected to the strategic mission and opportunities we provide.

We believe in hard work, integrity, collaboration, teamwork, and communication -
but most of all, we believe in fun and celebrating new traditions.

Rusty Volk, CFE | Executive Director

rvolk@nwsfa.com | 715.723.2861 ext. 102

Commonly known as 'Ramblin' Rusty', Rusty provides vision and leadership for the Northern Wisconsin State Fair Association. As a farm boy, Rusty is committed to the Fair and Agriculture industry with roots as co-owner of his family's dairy farm, owner and operator of Rusty Volk Distributing as a wholesale dairy distributor, and currently serving as the Executive Director.

Rusty is instrumental in the strategic vision and development of the Northern Wisconsin State Fairgrounds. He is often sought for consultation by multiple leaders in the Fair industry, within the state of Wisconsin, and across the nation.

Rusty is a servant leader actively involved in numerous leadership roles within the local community and currently is enjoying his role as Papa to four grandchildren.

Debbie Baier | Office & Finance Manager

dbaier@nwsfa.com | 715.723.2861 ext. 101

Debbie was adventurous to take the leap to join the fair industry after a long-term regional management position in a wholesale building materials company. Her intricate attention to detail ensures the budgets are balanced and reports are submitted.

What started as a part-time "help with the books" position (allowing her to spend more time at home as her kids grew up), turned into a full-time position with multiple fair and finance roles within the Association over the many committed years. She has graduated back to a part-time (mainly) finance role but continues to incorporate her past experiences and knowledge as she mentors the new Association members.

Summer weekends not during the fair season are typically spent on the lake with her valued friends and family members. Debbie is married to Randy, the proud mother of three adult children: Tyler, Dani (Stephen), and Megan (who many have seen running around in various roles at the Fair over the past 10 years) and the dog-mom of our team's commonly referred to 'office dog', Oliver.

Cindy M. Boggess | Assistant Executive Director

& Junior and Open Fair Manager


cboggess@nwsfa.com | 715.723.2861 ext. 105

Cindy's agricultural roots serve as the foundation for the passion for her career. She often refers to the fair season as "the best time of the year" as it's the time for exhibitors to showcase the grit committed to their project, similar to her youth memories of competitively exhibiting llamas and quality market lambs.

Fueled by Iced Americanos and the sense of adventure of her two sons, Cindy joined the fair industry after she traded a financial marketing career for carnival rides, barn boots, and show trophies.

Cindy is a student of the Institute of Fair Management, a professional development learning opportunity that covers the core competencies of the industry. She is also the Fair's Liaison for the NWSF Fairest of the Fair Program, Meat Animal Program/Auction, and Junior Fair Ambassador Program. In the community, she serves on the CF Police & Fire Commission, and Youth Baseball Board, and is an active parent of the McDonell Area Schools.

Beth Welke | Fair Vendor & Event Manager

bwelke@nwsfa.com | 715.723.2861 ext. 104

Our “city girl” of the team, Beth joined us after a career within administration and education. The value of learning has not been stalled as she isn’t timid ask questions from that of agricultural and animal leaders, who in turn are more than willing to share. A huge fan of fairs and the community, her passion of organization is capitalized within her role as our Fair Vendor and Events Manager. Being a ‘crafty person’, she can bring a different perspective to creativity and conversation and looks forward to working with all events the grounds will host.

When not at the Fairgrounds, Beth enjoys spending time with her adult children and bird dogs, travelling, reading, and exploring area coffee options.

Joe Seckora | Facilities Manager

jseckora@nwsfa.com | 715.723.2861

The Master Engineer of All, if Joe isn't thinking of what can be built next to better the fairground's facility - he's probably already in the midst of building it. Having a lifetime of experience, Joe leads the facilities and buildings related to maintenance and updates throughout the fairgrounds. In his free time, he enjoys time with his family and traveling with his wife Lisa visiting friends and family located throughout the states.


Seasonal Team Members


Dawn Totzke
Volunteer Coordinator & Entry Department Manager

dtotzke@nwsfa.com
715.723.2861 ext. 103

Heather Lubs
Office Assistant & Youth Building Coordinator

hlubs@nwsfa.com
715.723.2861
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