GENERAL VENDOR INFORMATION
*All vendor spaces (indoor and outdoor) are licensed for the duration of the Fair
2026 Locations & Rates:
Indoor Craft/Food Vendor
- Vendor spaces located in WEAU 13 News Building - Building A with concrete floor and 12’ ceilings. Crafters, local and small business vendors are welcome. Booth spaces are available in approximately 10' x 10’ increments and include 15amp electricity, back, side pipe and drape, and Wi-Fi. The rate is $50 per booth with additional booths at $25 each.
Food Vendor
- All tents, stakes, displays, equipment, vehicles, and vendor property must be inside the allocated space. Food/Merchandise Vendor rate is $350 or 17% of gross sales (less sales tax), whichever is greater. Electricity fees are extra per the unitlity needs submitted with the application.
Event Admission:
Each vendor receives two 2-Day Gate Admission Passes, one general parking pass (Parking is not guaranteed during busy times).
Insurance:
All vendors must provide a current Certificate of Liability Insurance (minimum of $1,000,000 coverage) listing the vendor as primary insured and Northern Wisconsin State Fair Association, Inc. listed as additional insured. This Certificate must be received by NWSF Office two weeks prior to the event. NWSF may request a liability policy to review coverage and exemptions. If necessary, a liability coverage rider can be purchased through NWSF's policy and will be charged to the vendor. Please call Beth at 715.723.2861 Ext. 104 for further information.
Signs:
All signage used by vendors must be professionally made. Handwritten signs of any type are not allowed. Signage is not allowed to be displayed on walkways creating trip hazards and impeding traffic flow.
Vendor Payment Policy:
Vendors are required to pay the license total within 14 days of the license date or the contract will be canceled. Payment can be made by cash, check, credit card, money order, or cashier’s check. Credit card payments $500 and over will be assessed a 4% service fee. Vendor licenses must be paid for in full by August 15, 2026, or space will be freed up to the waiting list. Pricing includes deposit, electricity, wi-fi, and camping fees (If applicable). FOOD VENDORS AND OUTSIDE MERCHANDISE VENDORS ARE REQUIRED TO REPORT SALES TO THE VENDOR MANAGER. IF THE 17% EXCEEDS THE $350 DEPOSIT, SETTLEMENT WILL BE DONE PRIOR TO DEPARTURE.
Ice, Water, and Soft Drinks:
Ice and water can be purchased through the Vendor Office. Delivery to your space will be provided by event staff. No requirements for sales of soft drinks.
*PLEASE NOTE: THIS IS ONLY A PARTIAL LISTING OF VENDOR INFORMATION AND GUIDELINES. REVIEW THE COMPLETE 2026 OKTOBERFEST CONCESSION AND EXHIBIT STANDARDS FOR SPECIFICS.